What is PU? PVC? PVB?

What is Polyurethane (PU)?

  • in technical terms, polyurethane (PU) is a polymer. It is prepared using fossil-fuel raw materials, most commonly petrol-based or oil-based. Hence at the early stage of life PU is created with non-renewable and non-biodegradable materials and emits high levels of GHG in its production
  • a polymer is the raw material (resin) that is combined with other ingredients to be shaped into final form PU plastic. There are varying types of PU plastic - flexible or solid - and used in a wide variety of applications to create many consumer and industrial products, including fashion clothing and accessories, building insulation, car parts, and more
  • PU material used as faux or vegan leather is then produced by mixing the PU polymer with 2 chemicals. The chemical reaction of combining the PU polymer with those chemicals delivers the PU plastic which is then attached to a textile backing beit polyester, cotton, nylon or whatever
  • in technical terms, the 2 chemicals used are 'di-isocyanate (TDI)' (which is a form of 'isocyanates') and 'polyols'
  • isocyanate chemicals used in the production process are toxic and hazardous to workers. Regulators and organisations around the globe have focussed on the exposure of workers to isocyanate chemicals in manufacturing

What is polyvinyl chloride (PVC)

What is polyvinyl butyral (PVB) and Recycled PVB?

Anne Hurley Earth Totes founder and writer

I write about reusable living and everyday sustainability


Through Earth Totes I write about practical sustainability — the small everyday choices that can reduce waste and help retailers offer products that reflect changing consumer values.

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Why reusable products matter

Sustainability is often discussed in big global terms, but many changes begin with simple everyday habits.

Reusable bags, organic cotton products, and durable everyday accessories can play an important role in reducing waste while encouraging more responsible consumer behaviour.

Earth Totes focuses on those everyday products.

Three Careers

Law

I began my professional life in law, where writing, research, and clear analysis were essential every day.

Telecommunications

I later moved into telecommunications, working in a fast-changing industry shaped by innovation and the digital economy.

Sustainability

Today I bring those same analytical skills to sustainability — researching materials, questioning industry claims, and writing about the changes needed to build a more responsible fashion industry.

Writing and Practical Sustainability

Much of my writing today focuses on practical sustainability — solutions that retailers and consumers can adopt immediately.

Reusable products are one example of how simple material choices can reduce environmental impact while still offering useful, attractive everyday items.

Why Earth Totes Exists

Earth Totes exists to provide reusable alternatives to disposable products, particularly in everyday shopping and lifestyle accessories.

The brand reflects the belief that sustainability should not be complicated. Often the simplest products can make the biggest difference.

Why Earth Totes Exists

Earth Totes exists to provide reusable alternatives to disposable products, particularly in everyday shopping and lifestyle accessories.

The brand reflects the belief that sustainability should not be complicated. Often the simplest products can make the biggest difference.